It’s no longer a rumor, the very popular Fortnite will not be released on the Play Store but on the official Epic Games store. The editor explains this choice.
Epic Games will not release Fortnite in Google’s official store. Android devices will need to be installed through the publisher ’s website. This decision is economic in the first place, but it also reveals a completely different view of interest in maintaining this traditional mobile sales path. Epic Games shared their reasons with The Verge.
With this option, you can bypass 30% of the normal revenue of the Play Store. Since users can only install and launch apps available on the App Store, this method cannot be applied on iOS. Google OS is more open, allowing you to take other ways than the official store.
The beginning of independence?
Fortnite is not the first game without a Play Store. However, this is still rare and for good reason: not everyone can afford it. The Google Store provides great visibility for publishers and developers. Fortnite is already very popular, with more than 125 million players registered in June 2018. This is a real phenomenon and has been around for a while on PC, Xbox, PS4, Switch and iOS. Tim Sweeney, the boss of Epic Games, told The Verge that with the help of the Internet, “physical stores and intermediate distributors are no longer needed.”
He also pointed out that it is unreasonable to request 30% of the requests on the mobile platform because it does not require a large amount of hardware investment (eg on the console) or a partnership of marketing activities: “at the cost of the services provided by these platforms “.
Does it jeopardize the security of smartphones?
What about security? According to Sweeney, this is not a problem, he recalled that all mobile OSs have made great progress in this area, and now clearly indicate to users that they are granted permission to install applications. And added in the form of a spear against Apple and Google: “We believe that this is a way for all platforms to ensure security, rather than entrusting the monopolist to the monopoly application store. The software users have the right to obtain.”
According to the latest unconfirmed news, there are 15,000 V-Bucks quotes for any pre-ordered Samsung Galaxy Note 9. In Fortnite’s virtual currency, it is equivalent to $ 150. This game is indeed a month or more exclusive to the Korean giant ’s phablet: according to sources from Android Headlines, Samsung will also negotiate on its other smartphones for three to four months, and the title has not yet been reached. Works with other Android devices.
Can this strategy increase the sales of smartphones of the Korean manufacturer, which is currently struggling due to poor sales of the Galaxy S9? Or is the Android player still patiently waiting for the title of finally enjoying the game on the phone?